Failed a random inspection? Don’t rush to delist your products!90% of watch companies overlook this crucial step!
在平台抽检、跨境监管愈发严格的今天，“产品质量检测报告”已不只是出口或上架的必要文件，而是企业生存的底线与品牌竞争的核心。
In today’s climate of strict platform inspections and cross-border regulations, a product quality testing report is no longer just a formality for export or listing — it’s the baseline for survival and a core part of brand competitiveness.
对于众多手表制造商、品牌商、出口商来说，一旦在平台抽检中出现“不合格”判定，常常面临：
For many watch manufacturers, brands, and exporters, a single “non-compliant” result in a platform inspection can mean:
●产品被下架 Product removal from listings;
●店铺被冻结 Store suspension or freezing;
●品牌信誉受损 Damaged brand reputation;
●客户信任度下降 Loss of customer trust.
更严重的是，企业主往往不清楚如何送检申诉、复检取证，导致错失申诉时效，甚至因此背上“产品不达标”的标签。
Worse still, many business owners don’t know how to file a test appeal, request a retest, or collect proper evidence — missing the appeal window and ending up labeled as “non-compliant.”
事实上，只要理解“合规送检”的流程与要点，并依托权威机构的检测报告，企业完全可以主动掌握话语权，用科学与数据为自己正名。
In reality, understanding the process and key steps of compliant testing, and working with a recognized testing institute, allows companies to take back control — using science and verified data to defend their reputation.
一、为什么“送检合规”如此重要？ Why Is “Compliance Testing” So Important?
合规检测，是企业质量管理体系中最容易被忽视、却最具战略意义的一环。
Compliance testing is often the most overlooked — yet most strategic — part of a company’s quality management system.
在当前的行业生态下，平台、消费者、监管部门对质量的认知正经历三重变化：
Today’s industry landscape is undergoing a threefold shift in how quality is perceived:
1.监管层面：抽查频率和维度持续扩大，检测结果被纳入信用体系；
Regulatory level: Inspections are becoming more frequent and wide-ranging, with results now integrated into corporate credit systems.
2.市场层面：消费者对品牌信任的门槛更高，售后维权更为便利；
Market level: Consumers have higher trust thresholds and stronger channels for after-sales complaints.
3.品牌层面：国际买家越来越看重第三方检测报告的“溯源”和“法律效力”。
Brand level: International buyers increasingly value the traceability and legal validity of third-party testing reports.
对于手表企业而言，一旦平台或监管方抽检判定不合格，除了经济损失，更意味着品牌信誉的“扣分”。
For watch companies, a single “non-compliant” result from a platform or regulator doesn’t just bring financial losses — it can deduct points from brand credibility.
而此时，是否能及时出具CMA认证和CNAS等认可的合格检测报告，往往决定了企业能否快速挽回信任，甚至反转局面。
At such moments, the ability to quickly present a qualified testing report with CMA certification or CNAS accreditation often determines whether the company can restore trust — or even turn the situation around.
换句话说：合规送检不是被动防御，而是主动护航。它不仅是风险防控工具，更是企业“走得远、走得稳”的品牌底气。
In short, compliance testing isn’t passive defense; it’s proactive protection. It’s more than a risk-control tool — it’s the confidence that allows a brand to go further, and grow stronger.
二、如何正确进行“送检申诉”？——从准备到复检的全流程解析 How to Properly File a “Testing Appeal” — A Step-by-Step Guide from Preparation to Reinspection
很多企业主在接到“抽检不合格”通知时，第一反应往往是“寄样复查”，但真正有效的送检申诉，需要科学规划、标准执行。
When a company receives a “non-compliance notice” from a platform or regulator, the instinctive response is often to “resubmit samples for retesting.” However, an effective testing appeal requires careful planning and strict adherence to standards — not just sending samples in a hurry.
以深圳市钟表质量检验中心为例，以下是规范化流程建议：
Using the Shenzhen Watch & Clock Quality Test Centre (SWQC®) as an example, here’s a recommended standardized process:
（1）准备阶段：资料齐全、样品规范 Preparation Stage: Complete Documents, Proper Samples
① 企业应准备好 The company should prepare ：
●填写《钟表成品检测申请单》Complete “Finished Watch Testing Application Form”;
●被抽检产品的完整样品（包含包装与附件） The full product sample, including packaging and accessories;
●企业资质文件（营业执照、商标注册证或授权书），产品批次信息 Business credentials (Business License, Trademark Certificate, or Authorization Letter) and product batch information;
●平台或监管方出具的不合格报告复印件 A copy of the non-compliance report issued by the platform or regulator;
●送检前的运输安排（确保样品防震、防潮、防磁，保持原状） Shipping arrangements ensuring samples are protected from shock, moisture, and magnetic interference — and remain in their original condition.
② 把样品、资料一起送到或寄到中心。Deliver or mail the samples and documents together to the testing center.
③ 中心确认委托资料，发报价单收款，收到款项后安排检测。The center will verify all materials, issue a quotation, and begin testing after payment is received.
④ 检测完成后，中心把报告、样品和发票一起发给委托单位。Once testing is complete, the center will send the report, samples, and invoice to the client.
⑤ 邮寄地址：深圳市光明区时间谷创意大厦2栋研发楼3楼316室 Address: Room 316, 3/F, R&D Building, Block 2, Time Valley Creative Tower, Guangming District, Shenzhen, GuangDong, China
联系人 Contact：陈建武 Stephen
DL : 0755-82949121/18126513150 微信号 WeChat：18126513150
E-mail: ceshi@ewatch.cn
检验报告查询 Report Verification：http://www.chinawatchtest.com/
检验报告编号：(输入报告上的报告编号) Report Number (as shown on your report)
检验报告密码（送检单位）： （输入报告上的委托单位）。Client Name (must match the name listed on the report exactly)（注：报告查询时，要同时输入的报告编号和委托单位名称，必须和报告上的一致。）
Note: Both the report number and the client name must be entered exactly as shown on the official report to access verification.
（2）检测阶段：明确项目、精准申测 Testing Stage: Define Items Clearly, Test Accurately
表类产品的检测标准主要依据GB/T6044-2016《指针式石英手表》、QB/T 1249-2013《机械手表》等标准执行，涵盖性能、耐用性、安全性、外观等多个维度。
For watches and related products, testing follows national and industry standards such as GB/T 6044-2016 Quartz Analog Watches and QB/T 1249-2013 Mechanical Watches, covering multiple dimensions including performance, durability, safety, and appearance.
规范检测报告不仅是“合格证明”，更是企业未来出口、质保、招投标等环节中的法律依据。
A standardized testing report is more than just a certificate of conformity — it serves as a legal document for future export, warranty claims, tenders, and market access, proving that a brand’s products meet both technical standards and international trust expectations.
（3）结果阶段：科学申诉、精准维权 Result Stage: Appeal Scientifically, Defend Your Rights Precisely
若检测报告结果与企业认知不符，可依法向检测机构提出复核申请，说明理由并提供补充样品。
If the testing results differ from the company’s own understanding, the enterprise has the right to file a re-examination request with the testing institution — providing a clear explanation and, if needed, additional samples.
深圳市钟表质量检验中心支持线上与线下同步办理，企业可通过官方渠道：
The Shenzhen Watch & Clock Quality Test Centre (SWQC®) supports both online and offline appeal channels. Enterprises can use the official platforms to:
●线上咨询、预约送检 Consult or book testing services online;
●下载报告或查询进度 Download reports or track testing progress;
●申请复检、报告解释说明Submit re-inspection requests or request official report clarifications .
整个过程有明确定价、周期与法律效力，能确保企业获得透明、公正、可溯源的检测结果。
Throughout the process, pricing, timelines, and legal validity are clearly defined, ensuring that every company receives a transparent, fair, and traceable testing outcome — turning compliance into both protection and empowerment.
三、检测背后的“合规逻辑”：从防守到赋能 The Compliance Logic Behind Testing — From Defense to Empowerment
在不少企业主眼中，“检测”似乎只是为了应付监管，但事实上，它代表着一种品牌成熟度。
For many business owners, “testing” may seem like a box to tick for regulatory purposes. In reality, it reflects a company’s level of brand maturity.
一个拥有稳定检测机制的企业，不仅能降低售后风险，更能提升客户信任度与国际谈判力。检测报告的应用价值远超产品合格本身：
A business with a stable, well-structured testing mechanism doesn’t just reduce after-sales risks — it strengthens customer trust and global negotiation power. The value of a testing report goes far beyond proving a product’s conformity:
●跨境贸易Cross-border trade：权威报告可作为出口报关、CE认证、RoHS符合性的证明材料 Authoritative reports can serve as valid documentation for customs clearance, CE certification, or RoHS compliance;
●品牌营销Brand marketing：质量检测结果能成为品牌宣传的技术背书 Verified quality results act as a technical endorsement that elevates brand credibility;
●知识产权保护Intellectual property protection：报告具备法律效力，可用于产品侵权、仿冒纠纷的司法证据 Testing reports carry legal validity, and can be used as evidence in infringement or counterfeit disputes;
●供应链管理Supply chain management：检测数据有助于企业优化生产、提升一致性与可靠性 Testing data helps companies optimize production, improve consistency, and enhance reliability.
由此可见，合规检测并非设限，而是助推。它让企业从“被动接受监管”转向“主动赢得信任”。
In short, compliance testing isn’t about limitation — it’s about empowerment. It transforms a company from passively meeting regulations to proactively earning trust — turning compliance into a core driver of brand growth and global competitiveness.
四、合规的长期价值：让检测成为品牌的护城河 The Long-Term Value of Compliance — Turning Testing into a Brand’s Moat
在竞争激烈的钟表行业，价格和设计不再是唯一的竞争力。消费者、平台和合作伙伴都在寻找“可信的品牌”。而信任，正是从合规开始。
In today’s highly competitive watch industry, price and design are no longer the only advantages. Consumers, platforms, and business partners are all looking for one thing — a brand they can trust. And that trust begins with compliance.
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一份权威的检测报告，是品牌的“健康证明”；一个规范的送检流程，是企业的“风险保险”；一次科学的申诉，是企业“专业形象”的再确认。
credible testing report is a brand’s health certificate. A standardized testing process is the insurance policy that protects against risk. A well-founded appeal is the professional statement that reinforces brand integrity.
深圳市钟表质量检验中心始终秉承“科学、公正、准确、诚信”的原则，为企业提供：
The Shenzhen Watch & Clock Quality Test Center (SWQC®) upholds the principles of Scientific, Equitable, Accurate, and Credible, offering enterprises:
●一站式检测申诉服务 One-stop testing and appeal services;
●针对平台抽检与出口要求的专项检测 Specialized inspections for platform sampling and export compliance;
●定制化检测咨询与合规指导 Tailored consulting on testing strategy and regulatory compliance
我们相信：每一次检测，都是一次品牌价值的证明。
Because at SWQC, we believe that every test is more than a report — it’s proof of a brand’s true value.
五、从“被查”到“被信任”，从“应付”到“领先” From “Being Inspected” to “Being Trusted,” from “Coping” to “Leading”
面对愈发复杂的监管环境，企业不应恐惧检测，而应拥抱合规、善用检测。唯有这样，才能在全球化竞争中树立起“可信赖的中国制造”形象。
In an increasingly complex regulatory environment, companies should not fear testing, but rather embrace compliance and leverage testing as a strength. Only by doing so can they help shape the global image of “Trusted Made-in-China.”
让每一份检测报告都成为企业品牌的名片，让每一次申诉都成为合规意识的觉醒，让“检测”不再是压力，而是竞争力。
Let every testing report become a brand’s business card. Let every appeal process be a wake-up call for compliance awareness. Let testing evolve from a source of pressure into a pillar of competitiveness.
如需了解送检流程与检测项目，可通过以下方式联系深圳市钟表质量检验中心：
For inquiries about testing procedures and available inspection items, please contact: Shenzhen Watch & Clock Quality Test Center (SWQC®)
●官方电话 Phone Number｜18938024511
●官方网站 Website｜www.chinawatchtest.com
●邮箱地址 Email | pasta@ewatch.cn
●微信公众号 WeChat Official Account｜深圳市钟表质量检验中心
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