一端,是传统钟表对精密、耐久与工艺的长期主义;
另一端,是智能穿戴对电子可靠性、材料安全、法规合规与跨境上市节奏的极致要求。
产业竞争的维度,已经从“能否制造”升级为“能否被全球市场持续信任”。
The watch industry of the Greater Bay Area has entered a far more demanding phase.
On one side lies traditional horology’s long-term commitment to precision, durability, and craftsmanship; on the other, smart wearables impose rigorous requirements for electronic reliability, material safety, regulatory compliance, and global market readiness.
产业竞争的维度,已经从“能否制造”升级为“能否被全球市场持续信任”。
在这样的背景下,我愈发清晰地感受到:检验检测不是制造链条的末端环节,而是大湾区制表业走向国际化的基础设施。
它连接制造与市场、企业与监管、品牌承诺与消费者体验,最终沉淀为可追溯、可复核、可持续的信任机制。
Competition has moved beyond the question of whether products can be made — it now hinges on whether they can be continuously trusted by global markets.
In this context, testing and certification are no longer the final step of manufacturing, but the infrastructure that enables internationalization.
They connect factories to markets, companies to regulators, and brand promises to consumer experience, ultimately forming a system of verifiable, auditable, and sustainable trust.
1. 大湾区制表业的下一阶段:从规模效率到全球可用性
The Next Phase of Watchmaking in the Greater Bay Area: From Scale Efficiency to Global Readiness
大湾区的制表优势,长期建立在完整供应链与效率之上:零部件、表壳表带、精密加工、电子模组与装配能力高度集中。
但今天,产业升级的关键已不再只是产能与交付,而在于质量语言能否与国际标准对齐——包括跨市场合规、产品安全、材料环保,以及在监管与渠道审查面前是否具备完整、可验证的“证据链”。
The Greater Bay Area’s strength has long been built on its dense and highly efficient supply chain — components, cases, precision machining, electronics modules, and assembly.
Today, however, industrial competitiveness depends less on capacity and delivery speed, and more on whether quality can be expressed in internationally recognized terms — including regulatory compliance, product safety, material sustainability, and the ability to present complete and verifiable evidence to regulators and channels.
这正是第三方检测机构存在的根本意义:
让质量从“经验判断”转化为“科学证据”,
让合规从“事后补救”前移到“设计阶段”。
This is the fundamental value of third-party testing:
to transform quality from experience-based judgment into scientific proof,
and to shift compliance from after-the-fact correction to design-stage integration.
2. SWQC®:大湾区制表产业的质量枢纽与公共技术平台
SWQC® as the Quality Hub and Public Technical Platform of the Industry
作为国家认可的第三方检测机构,深圳市钟表质量检验中心(SWQC®)具备 CNAS 与 CMA 双重资质,服务覆盖产品检测、认证报告、委托验货与真伪查验等全链路质量需求。
As a nationally accredited third-party institution, the Shenzhen Watch & Clock Quality Test Center (SWQC®) holds CNAS and CMA qualifications and provides end-to-end quality services, including product testing, certification reports, shipment inspection, and authenticity verification.
从“产业公共服务平台”的视角看,SWQC®并非只为单一企业服务,而是在更宏观层面承担着行业质量基础设施的角色——
以可验证的检测数据,支撑企业决策、渠道准入与监管执行。
From a public-service perspective, SWQC® is not merely a service provider to individual companies — it functions as the quality infrastructure of the entire industry, supplying verifiable data that supports corporate decisions, channel access, and regulatory enforcement.
更重要的是,大湾区的产业现实决定了:
企业形态多样、产品迭代迅速、跨境业务频繁。
如果检测机构仅停留在“出报告”,就无法匹配产业节奏。
SWQC®的核心定位,是把检测能力嵌入企业的研发、量产、交付与出海路径中,把“质量”转化为可执行、可复制的流程资产。
Given the Greater Bay Area’s fast iteration cycles and cross-border activity, testing must go beyond issuing reports.
SWQC® integrates quality into R&D, mass production, delivery, and export pathways, turning “quality” into an executable and scalable process asset.
3. 智能穿戴检测:当“时间工具”成为“人体接口”
Smart Wearable Testing: When Timepieces Become Body Interfaces
智能手表、手环、智能戒指等产品,本质上已成为贴身电子系统:
它们与皮肤长期接触,承载电池与充电体系,运行无线通信与传感算法,并在全球市场面临更密集的法规与召回风险。
因此,智能穿戴的检测逻辑不再是单一功能验证,而是系统级风险管理,涵盖:
物理可靠性与结构安全(跌落、耐久、密封)
电池与充电相关的安全风险
电磁兼容(EMC)与无线合规要求
与皮肤接触材料的生物安全与限用物质要求
SWQC®在钟表与智能穿戴的交叉地带开展检测与质量评估,其核心价值在于:
融合制表业的精密可靠性传统,与消费电子的合规方法论,
帮助企业将风险前置,把证据链做实。
Smart watches, bands, and rings are now body-worn electronic systems.
They involve continuous skin contact, batteries and charging, wireless communications, and increasing regulatory and recall exposure.
Testing must therefore evolve into system-level risk management, covering:
• Mechanical durability
• Battery and charging safety
• EMC and wireless compliance
• Skin-contact material safety
SWQC® bridges traditional horological reliability with modern electronics compliance to shift risk upstream and solidify the evidence chain.
4. 出口合规:把“多市场难题”转化为“可复制路径”
Export Compliance: Turning Fragmented Regulations into Replicable Pathways
大湾区企业出海,往往并非单一市场进入,而是多市场并行:
欧盟、美国、英国、日韩、中东等市场,各自拥有不同的法规体系。
企业真正担心的并不是“标准多”,而是:
法规更新快、信息不对称
设计阶段未考虑合规边界,导致返工
渠道或监管抽检触发下架或召回
因此,一个成熟的检测体系,应提供的不只是“合格证明”,而是跨市场一致性的合规策略。
SWQC®通过检测能力整合与国际协同,帮助企业缩短海外准入周期,降低法规与诉讼风险,并逐步构建系统化的出海合规支撑框架。
GBA companies typically target multiple markets simultaneously — the EU, US, UK, Japan, Korea, and the Middle East.
The real challenge is not the number of standards, but regulatory change, information asymmetry, and costly redesigns when compliance is overlooked.
SWQC® provides cross-market compliance strategies that shorten time-to-market and reduce legal and commercial risk.
5. 实验室能力发展:从“检测”走向“产业协同与标准共建”
From Testing to Industrial Collaboration and Standards Co-Creation
检验检测机构的成长轨迹,往往折射出产业升级的路径。
The evolution of a testing and certification institution often mirrors the level of maturity and transformation of the industry it serves.
SWQC®的发展显示出一个清晰趋势:
从以钟表质量检验为核心的专业机构,逐步走向覆盖更广的技术服务体系,并在行业教育、标准解读与能力建设上持续投入。
The development of SWQC® reflects a clear trajectory:
from a specialized laboratory focused on watch quality testing to a broader, integrated technical platform that supports industry education, standards interpretation, and long-term capability building.
当制表业与智能穿戴深度融合,企业需要的不仅是检测结果,还包括:
研发阶段的测试方案设计与风险评估
量产阶段的一致性验证与验货机制
面向渠道、客户与监管的合规文件体系
面向国际合作的质量语言与证据链标准化
SWQC®也持续推进与高校、研究机构及产业伙伴的交流合作,以更开放的方式推动行业认知升级。
As traditional watchmaking converges with smart wearables, companies now require far more than simple pass/fail test results. What is needed is end-to-end quality and compliance support throughout the product lifecycle, including:
Test program design and risk assessment during R&D
Consistency verification and inspection during mass production
Compliance documentation for channels, customers, and regulators
Standardized quality language and evidence chains for international cooperation
At the same time, SWQC® actively collaborates with universities, research institutions, and industry partners to foster a more open, collaborative ecosystem and to elevate shared industry understanding.
(图为香港大学跨学科设计研究平台的团队参观深圳市钟表质量检验中心实验室。)
(Photo: The Interdisciplinary Design Research Platform team of the University of Hong Kong visiting the SWQC® laboratory.)
(图为TEMU跨境电商&钟表与智能穿戴出海交流会合照。)
(Photo: TEMU cross-border e-commerce and watch & smart wearable export exchange event.)
International Alignment Under Verifiable Rules
我始终强调一个观点:
国际化不是“走出去”,而是“在同一套可验证规则下被理解”。
I have always emphasized one core principle:
True internationalization is not about simply “going abroad,” but about being understood under a common, verifiable set of rules.
对企业而言,最具成本效益的国际协同,是让质量证据与合规文件具备跨语境可读性,让供应链、品牌方、采购商与监管方在同一数据框架内对话。
For companies, the most cost-effective form of international alignment is to ensure that quality evidence and compliance documentation are readable across jurisdictions, allowing supply chains, brands, buyers, and regulators to operate within the same data framework.
这正是为什么在 WINNOTIME、深圳手表周等产业平台中,SWQC®不仅是技术支持方,更是“信任基础设施”:
当平台要吸引国际品牌、采购商与合作伙伴时,最核心的底层能力之一,就是让产品、制造与合规可被看懂、可被验证、可被信任。
This is why, within platforms such as WINNOTIME and Shenzhen Watch Week, SWQC®serves not only as a technical service provider but as part of the industry’s trust infrastructure.
When these platforms seek to attract international brands, buyers, and partners, one of the most critical foundational capabilities is ensuring that products, manufacturing processes, and compliance systems are understandable, verifiable, and trustworthy.
张伟(William Zhang)
深圳市钟表质量检验中心(SWQC®)质量总监。长期专注于钟表与智能穿戴产品的质量体系建设、检测认证服务与跨境合规支持。
SWQC®为国家认可的第三方检测机构,具备 CNAS 与 CMA 资质,服务涵盖产品检测、认证报告、委托验货与真伪查验等全链路质量服务,并在行业标准解读、技术协同与产业公共服务体系建设中发挥重要作用。
William Zhang
Quality Director at the Shenzhen Watch & Clock Quality Test Center (SWQC®). He focuses on quality systems, testing and certification services, and cross-border compliance support for watches and smart wearable products. SWQC® is a nationally accredited third-party testing institution holding CNAS and CMA qualifications, providing full-spectrum quality assurance and serving as a public technical platform for industry standards and collaboration.
官网|OFFICAL WEBSITE
Inspection & Testing for Watch & Clock All in SWQC-SWQC深圳市钟表质量检验中心
领英| Linkedin
https://www.linkedin.com/company/shenzhen-watch-clock-quality-test-center-swqc